Valid Values: 1 = Tea Party Donor; 2 = Likely Tea Party Supporter; Blank Because this is a grassroots group of voters, this is the broad definition established by leading national Tea Party organizations. Users may want to add additional criteria such as party codes, vote history, etc. to refine and customize to supporters that fit their intended universes at their local levels.

Valid values are Y or blank Voters who have donated to an organization or campaign that has endorsed or supported Obama.

Valid Values = Y (supporter) or Blank Voters who have previously supported Hillary Clinton or are likely to support a future Presidential run for Hillary Clinton. The profile is based on individuals and organizations who have endorsed or supported her previously.

Valid Values = Y or Blank Individuals that are likely to take the Bible seriously according to the teaching of the gospel or the Christian Religion. It includes those who are Protestant, Mormon, and Lutheran who are a Christian Family or those who are Protestant, Mormon, or Lutheran who have at least 2 flags ie) socially conservatives, pro-life , oppose Gay Marriage, or have purchased Religious Magazines.

Valid values Blank, 1 or 2 1: LGBT Donor - FEC or State contributor donor to recipients identified as pro-LGBT groups 2: LGBT Likely Supporter - Dem/Inferred Dem or Green party AND voted in at least 3 primaries since 2008 AND no Republican vote history AND not a Republican or Conservative donor AND none of teh following fields are populated: DON_RELIG, RD_RELIG, RELIG_MAG, RELIGINSP AND not flagged with social conservative profile.

Valid Values = Y or Blank Individuals who have donated to an education-focused political organization or who work in the education field

1 - Support 2 - Oppose Support: Individuals who have donated to committees or campaigns that support the Affordable Care Act Oppose: Individuals who have given to committees or campaigns that oppose the Affordable Care Act

Valid Values = Y or Blank Healthcare Professionals Contains any of these occupation codes (OCCDETAIL field) T983 = Medical Doctor/Physician H326 = Social Worker/Case Worker H327 = Nurse/LPN H328 = Nurse (Registered) H329 = Nurse H330 = Therapists/Physical H331 = Therapist H332 = Technician/X-ray H333 = Technician/Lab H334 = Psychologist H335 = Pharmacist/Pharmacy H336 = Optometrist H337 = Optician H338 = Nurses Aide/Orderly H339 = Medical/Paramedic H340 = Medical Technician H341 = Medical Secretary H342 = Medical Assistant H343 = Health Care H344 = Dietician H345 = Dentist H346 = Dental Hygienist H347 = Dental Assistant H348 = Chiropractor H349 = Health Services

Valid Values = Y or Blank Profiled Voters - Gun Control Supporters

Valid Values = Y or Blank Contains flags in any of the following fields: CAMPHIKING DON_ENVIR DON_ENVWLD FISHING FOODSNAT FUND_ENVIR OR flagged with occupation code W566 = Conservation/Environment (OCCDETAIL field)

Valid Values = Y or Blank Description: FEC or State Contributor donor to recipients identified as animal rights groups, or any of the following consumer flags present: PET_OTHER PETS CATOWNER DOGOWNER DON_ANML DON_ENVWLD EQUESTRIAN

Valid Values = Y or Blank Contains any of the following military occupation codes (OCCDETAIL field): A193 - Marines A194 - Coast Guard A195 - National Guard A196 - Air Force A197 - Navy Credit Union Trades A198 - Army Credit Union Trades A199 - Armed Forces OR contains a military address

Valid Values = Y or Blank Contains flags in any of the following fields- ISBIGGAMEHUNTER ISFISHER FISHING HISTMIL HUNTFISHMATCHCRITERIA HUNTFISHRATING ISHUNTER HUNTING HUNTSHOOT MILIWEAPN ISWATERFOWLHUNTER OR is a state contributor donor to a recipient that is flagged as Pro 2nd Amendment (NRA victory fund, etc)

Valid values are Y or blank Individuals who have an interest in tax issues or banking investments. Includes anyone who has contributed to organizations focused on tax reform/interests or who has an occupation in banking, upper level management, or accounting industry

Valid Values = Y or blank Individuals that are likely to support Marijuana Reform or Medical Marijuana Legislation. Voters who have these flags: Green , Libertarian, Liberal Party or Socially Liberal Indicator and Party Code Democrat/Inferred Democrat and Age-18 to 40 or Bernie Sanders Supporters from FEC or Donors to pro-marijuana reform Recipients from FEC or state contributor

Valid Values 1 = Support; 2 = Oppose Support Marriage Equality - Individuals who have supported campaigns, committees and organizations that have supported Marriage Equality i.e. Gay and Lesbian Groups, individuals that have supported referendums on Marriage Equality. Oppose Marriage Equality - Organizations, Campaigns and Committees that only support the Traditional Form of Marriage between a Man and Woman.

Valid values are Y or blank Contains the Active Military profile or the Veteran profile flag, or any of the following: HISTMIL MILIWEAPN PUR_1STCOD = V PUR_2NDCOD = V PUR_LNDNAM = 'VETERANS ADMN','USAA FSB' OR 'NAVY FCU' OCCUPATION = J HH_OCCUP = 13 DON_VET OR HAS A FAMILY MEMBER WITH ANY OF THE ABOVE

Valid Values = Y or blank Contains any of the following occupation (OCCDETAIL) codes: L394 = Welder L395 = Waiter/Waitress L396 = Utility L397 = Upholstery L398 = Typesetter L399 = Transportation L400 = Toolmaker L401 = Sorter L402 = Shipping/Import/Export/Custom L403 = Sheet Metal Worker/Steel Worker L404 = Setup man L405 = Seamstress/Tailor/Handicraft L406 = Sanitation/Exterminator L407 = Roofer L408 = Repairman L409 = Production L410 = Printer L411 = Presser L412 = Press Operator L413 = Porter L414 = Polisher L415 = Plumber L416 = Pipe fitter L417 = Parts (Auto Etc.) L418 = Painter L419 = Packer L420 = Operator/Machine Operator L421 = Operator/Forklift Operator L422 = Operator/Crane Operator L423 = Operator/Boilermaker L424 = Operator L425 = Oil Industry/Driller L426 = Mold Maker/Molder/Injection Mold L427 = Miner L428 = Millwright L429 = Mill worker L430 = Meter Reader L431 = Mechanic L432 = Material Handler L433 = Mason/Brick/Etc. L434 = Maintenance/Supervisor L435 = Maintenance L436 = Machinist L437 = Locksmith L438 = Loader L439 = Lithographer L440 = Lineman L441 = Laborer L442 = Journeyman L443 = Janitor L444 = Ironworker L445 = Installer L446 = Inspector L447 = Housekeeper/Maid L448 = Helper L449 = Grocer L450 = Grinder L451 = Glazier L452 = Gardener/Landscaper L453 = Furrier L454 = Foundry Worker L455 = Forestry L456 = Foreman/Shop Foreman L457 = Foreman/Crew leader L458 = Food Service L459 = Fitter L460 = Fisherman/Seaman L461 = Finisher L462 = Farmer/Dairyman L463 = Factory Workman L464 = Fabricator L465 = Electrician L466 = Driver/Truck Driver L467 = Driver/Bus Driver L468 = Driver L469 = Dock Worker L470 = Cutter L471 = Custodian L472 = Crewman L473 = Courier/Delivery/Messenger L474 = Cosmetologist L475 = Cook L476 = Construction L477 = Conductor L478 = Clerk/Stock L479 = Clerk/Produce L480 = Clerk/Deli L481 = Cleaner/Laundry L482 = Child Care/Day Care/Babysitter L483 = Chef/Butler L484 = Carpenter/Furniture/Woodworking L485 = Butcher/Meat Cutter L486 = Brewer L487 = Brakeman L488 = Bodyman L489 = Binder L490 = Bartender L491 = Barber/Hairstylist/Beautician L492 = Baker L493 = Auto Mechanic L494 = Attendant L495 = Athlete/Professional L496 = Assembler L497 = Apprentice L498 = Animal Technician/Groomer C120 = Police/Trooper C121 = Mail/Postmaster C122 = Mail Carrier/Postal C124 = Firefighter I144 = Teacher W523 = Union Member/Rep. OR is a state contributor donor to a recipient that is flagged as Pro-Labor

Valid values are Y or blank Persuadable/Swing Voters: The Persuadable audience contains more than twenty million names, including “switch-hitters” like declared Republicans and Democrats who have donated to the other party, and individuals who have recently changed party affiliation. In addition, the Persuadable Profile contains populations that have a higher propensity to vote for the other party’s candidates because of the unique dynamics of this Trump-Clinton election. These populations include college-educated Republican women, Rust Belt/blue-collar Democratic men, and Hispanic and African-American Republicans

This field replaces the following legacy Profile fields "Likely Social Conservative", "Social Moderate" and "Social Liberal". Valid Values: C (Conservative), M (Moderate) and L (Liberal) Social Conservative - Individuals whose social issues stance leans conservative. These individuals have more of the socially conservative indicators than the socially liberal indicators , Social Moderate - Individuals whose social issues stance did not strongly lean liberal or conservative. These individuals have an equal number of socially liberal indicators and socially conservative indicators, Social Liberal - Individuals whose social issues stance leans liberal. These individuals have more of the socially liberal indicators than the socially conservative indicators.

Valid values : 1 - Pro Life ; 2 - Pro Choice Pro-Choice/Pro-Life Profile are likely Pro-Life and Pro-Choice Supporters. This profile is comprised of individual donors who have donated to historically Pro-Choice and Pro-Life Organizations as well as Candidates and Committees that strongly support Pro-Choice and Pro-Life positions. 1 - Pro Life 2 - Pro Choice

Valid values Y or Blank HH_VETERAN flag OR matched to consumer veteran file